Q1 2024 UK iOS Horror Game Insights: Top Performers Revealed

As the first quarter of 2024 draws to a close, Sensor Tower has compiled an insightful overview of the horror game category on the iOS platform in the United Kingdom. Let's delve into the eerie details of the top five games that have kept players on the edge of their seats.

Mystery Matters by Playrix has seen a fluctuation in revenue, with a peak at around $23K in late January and a dip to $13K by March. Downloads for the game began at roughly 8K in the first week of January and slowly tapered off to about 1K by the end of March. The game maintained a healthy level of weekly active users, starting at around 16K and ending the quarter with approximately 12K.

NetEase Games' Identity V experienced a revenue rollercoaster, starting at $14K, reaching a high of $19K in early February, then closing March with a significant surge to $17K. The game's downloads remained steady, hovering around the 500 mark each week. Weekly active users saw a slight decline from 6K in January to just under 6K in March.

Behaviour Interactive Inc.'s Dead by Daylight Mobile had a modest revenue journey, with earnings ranging from $1K to just over $1.5K by the end of the quarter. Downloads showed an initial decline but picked up in February, with a peak of around 1.5K, and remained stable through March. Weekly active users started at approximately 5.5K, dipped in mid-quarter, but rebounded to 6K by the quarter's end.

Myths of Moonrise from STARFORTUNE INTERACTIVE ENTERTAINMENT TECHNOLOGY CO., LIMITED had a low revenue profile, with the highest point at just over $2K in early February. The game saw negligible downloads, with only three recorded in the entire quarter. Unfortunately, data for weekly active users was not available.

Lastly, Clickteam, LLC's Five Nights at Freddy's showed consistent revenue, maintaining under $1K for most of the quarter. The game’s downloads saw a slight decrease from 320 in the first week to 170 by the end of March, with weekly active users starting at around 2.5K and slightly declining to just over 1.6K.

For more insights on the performance of these spine-chilling games and others within the horror genre, Sensor Tower's full reports offer a deeper dive into the analytics behind the screams.